As director of three new interactives launched as part of the new retail store experience at the United Center in Chicago, I concepted the user experience for a 9-foot touchscreen timeline, photo booth, and audio “call the play” interactives. I designed the 3D mograph attract loop for the timeline experience. My interactive prototype (built in TouchDesigner) for the timeline interactive gave the clients confidence and earned their buy-in on the concept. Through this project I was able to utilize all of my various skills in direction, animation, and programming to meet the client’s goals.
Direct to client
Roles: Creative Director, UX Experience Designer, 3D Artist, Animator, Programmer
Studio: Leviathan
Full credits below
CREDITS:
LEVIATHAN
Creative Director: Bradon Webb
Producer: Bill Galusha and Ellen Schopler Freifeld
Interactive Director: Austin Mayer
Director of Engineering: Adam Berg
Software Development: Christopher Hall, David Braun and Bradon Webb
Design + Animation: Nikolaus Braatz and Gareth Fewel
3D Modeling and Animation: Nikolaus Braatz
Editor: Kirill Mazor
Associate Producer: Brittany Maddock
Executive Producer: Chad Hutson
Executive Creative Director: Jason White
PARTNERS
Technology Vendor: Whitlock
Store Design and Fabrication: 555
Bulls and Blackhawks Media: United Center, The Chicago Blackhawks and The Chicago Bulls
VIDEO
Director: Jason White
Director of Photography: O’Connor Hartnett
Producer: Brittany Maddock
Assistant Producer: Bill Galusha
Production Coordinator: Sierra Thompson
Editor + Colorist: Kirill Mazor
2D Design and Animation: Gareth Fewel
On-Site Engineer: Christopher Hall and David Braun
Camera Assistant: Dae Hyun Kim
Grip + Electric: Mark Charles Davis
Production Assistants: Andrea Montealegre, Tom Jurgensen and RJ Hermanowicz
Exterior and Establishing Footage + Fans Entering Stadium: The Chicago Blackhawks
Bulls Fan Footage and Bulls Game Footage: The Chicago Bulls
Music: Marmoset
Sound Design: Nathan Cox-Reed
Talent: Desirae Day, Seth Origitano
Extras: Nicole Beyer, Paulina Ramirez Parra, Joseph Gruenthal, Richard Parks, Jin Zhang, Bill Galusha, Brittany Maddock and Christopher Hall