I was the creative director for a 45-minute display of 3D projection-mapped content for John Deere’s annual product launch event. This massive event required coordination on a massive scale. The 200-foot stage— my own custom design— was not only immense but also kinetic. The stage transforms halfway through the show, providing enough space for John Deere’s tractors to drive across the stage. I worked with editors, animators, 3D artists and writers and arranged a time lapse shoot of John Deere’s main tractor. I also created the pixel map templates for animators and designers to author content on the stage.
Roles: Creative Director, Technical Director, 3D Artist
Full credits below
Client: John Deere
Agency: See Our Solutions, Inc.
Executive Producer: Curt Reed Media Producer: Jamie Henley
CD: Bradon Webb Producer: Ellen Schopler Editor: Mike LaHood Co-Editor: Billy Sheahan 2D Design: Gareth Fewel, Ely Beyer, Katrina Nelken, Hung Le, Anthony Malagutti, Josh Van Praag, Kyle Shoup, Steven Greenwalt, Chris Beers and Carter Blackwood 3D Design and Animation: Anthony Malagutti 3D Lighting, Texture, and Composite: Anthony Malagutti, and Siddhant Satuskar Stage Design: Bradon Webb and Anthony Malagutti Technical Director: Bradon Webb
Executive Creative Director: Jason White Executive Producer: Chad Hutson Chief Scientist: Matt Daly
Music, Sound Design & Mix: Joel Corelitz / Waveplant Studios