EXPERIENCE DIRECTOR
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John Deere

I was the creative director for a 45-minute display of 3D projection-mapped content for John Deere’s annual product launch event. This massive event required coordination on a massive scale. The 200-foot stage— my own custom design— was not only immense but also kinetic. The stage transforms halfway through the show, providing enough space for John Deere’s tractors to drive across the stage. I worked with editors, animators, 3D artists and writers and arranged a time lapse shoot of John Deere’s main tractor. I also created the pixel map templates for animators and designers to author content on the stage.    

Roles: Creative Director, Technical Director, 3D Artist

Studio: Leviathan

Full credits below

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